Seeing as I am slowing down on the hairdressing front and working on my mentoring more, it’s not all that necessary for me to monitor it so much now, but for the past 7 days, I have been making a note of all the new hairdressing clients that have contacted me.
You need to know your NUMBERS! This is so important but quite often overlooked.
You can’t say I want a busier diary, and to earn £1000 a week if you don’t even bother to look at what you’re doing or making now. You need to do some basic groundwork first and work out how much further you need to go to reach your goal.
Aside from your actual price list which I highly recommend doing my ‘Pricing For-Profits’ course if you haven’t already, you need to keep a track of the following –
1. How many clients are you seeing a week, a month, a year?
Go through your diary for the past 6 to 12 months and write down the numbers. Is it increasing, decreasing, or staying the same? Is a Monday always fully booked and a Thursday dead? Notice the patterns.
2. How much are they spending at each appointment?
Again, get your diary and find out what they are spending. Could you up-sell or interest them in some retail products? Get an average. Google how to work out an average if you’re not sure how to do the equation.
3. Are they re-booking? If not, why not?
Try and pay attention to who does and who doesn’t, at the end of the day mark it down on some paper. Why didn’t they? Always ask if they want to so you know you have done your bit. If they know you are always free when you ask, considering changing that before you do get really busy and they have a strop because you can’t fit them in and go elsewhere.
4. Retention rate
If you get 20 new clients, and you only see 3 of them a second time you might be the issue. Not them. Clients usually stay with you after the third appointment – apparently. Research has been done on this. Find out why they aren’t returning. Or if you know why, then you need to fix that reason, whatever it is.
Once you start to see a pattern you can work on it. What you measure you can grow.
Can you tell me how many new clients contacted you last week? If so, tell me in my Facebook group.